Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.
Chris Anderson (author of The Long Tail) hit the nail right on the head… In his book, he predicted that television’s viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal “long tail” interests.
This trend is bad news for the television networks!
The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.
To make matters worse… with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!
The truth is, people hate commercials. We all know that sigh when you’re intensely involved in your favorite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!
All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.
For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a “core group” of marketing partners… No hype intended or implied!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.
Big TV’s ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.
PPP is not new, it has been running for 2

Super Bowl Advertising And Marketing For Perfection
The game kicks off in about one hour and we have already seen some of the high-priced ads. Here are my comments on how the big guys do it.
#1. Pepsi. Pepsi has an outside-the-box ad. The ad is done by two deaf guys trying to find out where Bob’s house is. It is done completely in sign with sub-titles. This is a first. We will see if this is labeled “offensive” even if the National Association of the Deaf approved it.
#2. Budweiser. A perennial mainstay. Wouldn’t be a Super Bowl without Bud and all of their commercials.
#3. Miller Lite. Bud’s main competition that seems to always be poking fun at Bud.
#4. GoDaddy. GoDaddy is always controversial which gets them the most publicity. You may see racier ads at their web site.
#5. P&G. Proctor and Gamble will air its first ever Super Bowl commercial featuring Tide.
#6. Vitoria’s Secret. Marketing lingerie with hot chicks to guys makes sense to me.
There are more and I will post another article after the game.
Some comments in general.
Sex, humor, and music still sell. Well, it sells to a primarily male audience.
More companies are linking their TV ads to their web site.
Companies can get away with more on their web site. FCC rules don’t apply.
If it worked before, use it again.
Stars give credibility (to an extent).
Market to your audience (in this case, mainly males).
This is the only show that people actually wait in anticipation for the commercials.
Pepsi has coined a new term &ndash different abilities &ndash as opposed to disabled or challenged.
30 seconds cost almost three million, but these ads will be all over the Internet forever for free. Some ads are already at YouTube before the game started.
Marketing to 90 million people would be considered by most to be the greatest opportunity to get your product noticed. We will see who makes it big with the best Super Bowl ads.
OK. It is almost game time. I’ve got my sandwich, chips and dip, cold beer, and some cashews. I will be cheering for the New York Football Giants since I love an underdog.
Use the power of Super Bowl advertising to get some ideas on how to market your web site. Hopefully, for a lot less than 3 million dollars for
May 8, 2009
Filed under: Custom Essay Service — Tags: ads, ads web, bowl, comments, deaf, first, game, guys, makes, million, new, people, pepsi, site, super, super bowl, web, web site — Custom Essay @ 12:31 pm