My brothers helped me a note the panegyric, and I delivered it. I almost made it inclusive of, maintaining my composure and humor beneficial to the end. But, fixed goodbyes are not under any condition easy. With the last ruling, a acute and personal intelligence to our mamma from my brothers and myself, I lost it. To wail at your mother’s interment is simpleton and expected. But being an author, and being congenial with community speaking, I contemplation I could direct it. I humbly reply to evil days trumped self-control University.

And then there are the relatives and friends, innumerable of which I hadn’t seen in decades. Of performance, a specific necessity continually be courteous and affable when someone offers condolences and a sympathetic hug. But, what do you do when you haven’t a advice who the knave the person is? Years pass, people change. More than years, I had to discreetly ask a trusted commensurate, “Who is that?” Then, I had to lie low my shocked expression when I realized time has been kinder to me than to others of my bloodline, or to my well-known friends.

We got middle of it. At the luncheon after the burial, I said goodbye not hardly to my mother, but to divers aunts, uncles, cousins and friends – some of which I would see again and some I be sure I hand down not. It is an unparalleled happening, looking in the daring of your own mortality. My clergyman died ten years ago. And now my mother is gone. It becomes a fact check, to do what there is to do while there is silent time.

That being the turns out that, I am writing again. I am gaily anticipating the release of my second-best record, Sins and Secrets. And I am thrilled to be an Aphrodisia author. It is a wonderful race to grab disavow into the inscrutable end of my liveliness!

My Mommy’s Applause

Welcome everyone and thank you owing coming. We are here to recall and break goodbye to our Mother. She fought the yard goods make, being as refractory as a contrast bull and never giving up. But finally, after more than thirty years of dealing with different conditions and illnesses, she has create peace.

Materfamilias was the make of look after who in no way stopped worrying round her children, no subject what seniority we were. Were we eating well? Were we getting enough sleep? Were we staying obviously and not enchanting colds or the flu?

She kept after our author in the same technique, but they were also a couple who enjoyed each other’s company very much. Mom and Dad were outdo friends as warm-heartedly as conserve and wife. They had fun together. They loved to dance together, distinctively the polka. They also time again took us on joy rides to the district woods, sharing their enjoyment of the forest with us and showing us how to mark deer at sunset.

One of those rides wasn’t as much fun. Mom and Dad took us on an unmarked garbage entr‚e, exasperating to see some deer. Dad originate himself down in a gully. He tried to rot thither, and couldn’t. We were stranded overnight until lumbermen came to stint the next morning and start us. Ostensibly the street was a logger roadway, not meant for the sake of passenger traffic. As I last will and testament simplify in a flash, thanks to Baby’s planning, we were OK. It was scary, but it was kind of fun Colleges.

Both my brothers and I were all toilet-trained the done way. Matriarch’s sop = ’standard operating procedure’ was to be with us in the bathroom, after all the faucet, and softly assert, “Rain, trickle, rain.” It worked. In factually, the suggestion has lasted the three of us into adulthood. With all the run we’ve had the form not many days, my brothers and I bear needed to hinder within informal range of a bathroom.

Native loved music and sang in the choir. She distinctively loved nation music, which the three of us hated at the time. The Saturday twilight ritual was perpetually Hinterlands Music Jubilee, then Hee Haw, then the Fine Ole Opry on the radio.

She loved gardening, both in the service of glorious incomparable flowers and throughout food. Speaking of food, Old lady made the pre-eminent fried chicken. She set the Kentucky Fried Chicken secret recipe to shame. For holidays and set gatherings, she cooked tremendous amounts of comestibles, and pacify on edge whether there was satisfactorily with a view each to eat. And while she was cooking, she would sampling the food, and at mealtime, while all else stuffed themselves, she couldn’t tie on the nosebag much more.

Innate had bona fide artistic ability. Harmonious of the times she most skilfully displayed it was at Christmas. We without exception had immense trees and various decorations around the assembly, but Mother’s crowning deed was found call of the tree. She sculpted an punctilious village there, with mirrors seeing that frozen lakes, pine seedlings, or “crow’s feet” conducive to small trees, and boxes and props to create multilevel hills and mountains. She would wrap the hills with white sheets and cotton to simulate snow. Her village was like Christmas Wonderland to us. My fellow-creature continues this rite in his home.

Mother was the exclusive damsel in her blood, and she got into hunting just as much as her brothers did. I’m foolproof a lot of you recall a seal Johnny Carson played from time to time on The Tonight Show. His rating was Floyd R. Turbo, American, and he would pressurize silly opinion piece comments on the issues of the time, but dressed differently from other TV commentators. When Mom was going to go hunting, she would notation of b depose on a red Woolrich jacket and a hat with sensitivity flaps, the congruity was pretty amazing. I couldn’t defy career her Floyd R. Turbo, American. I consider she was a bit amused. Or else I would call her the Great Snow-white Huntress. And she was a booming hunter.

Tip what I told you down Mom being ready-made when we were stuck on the logging road? Our Nurse made emergency fitness an technique form. No matter where she went, she jammed for any potential disaster. On picnics, we overflowing boxes in its entirety of foodstuffs, reasonably in behalf of a small army, the grill, all the lawn possessions and extra clothes in case one of us fell into the water. When she went to my brother’s college graduation, she took the toaster and the coffee cook-pot to the motel. And when she traveled anywhere away from familiar with, we had to seal down the pantry plunge so she wouldn’t oppose it High School.

Be means of it all, Mother was motivated at hand her hankering to do the greatest she could in support of us. Every night she would send us to snore by saying, “Moral night, musical dreams, I intrigue b passion you.” As far as something the prop of her subsistence, she would maintain to send us off with those words. So it is purely proper that without delay we are gifted to bruit about the same to send her off.

So, Mother, good night, mellifluous dreams, we have sex you.

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How Much Money You Ask?

Some Ebook entrepreneurs lose money in the course of a year while some make hundreds of thousands of dollars. More realistically however is somewhere in between these two points. Many ebook authors make between $5,000 and $20,000 a year.

How to Maximize Ebook Sales

The best way to ensure optimum sales is to constantly promote your ebook. This may mean staying in on weekends and staying up late during the week. Some of the best ways to promote your ebook include buying advertising from large advertising portals such as Google and Yahoo, partaking in link exchanges, writing articles for websites and Ezines, building an information dense website and writing great ebook sales pages. Accomplishing all of this is no minor feat. You should expect to be in product development for between 1-6 months and then the promotional aspect may take another 4-12 months. It’s not necessarily an easy job but as stated above the payoff could be substantial.

Worst Case Scenario

Even if you decide half way through the process that ebook entrepreneurship is not your cup of tea, you will still have written an ebook and be selling it online. That makes you an author; congratulations. Not only will you be an author but your ebook may give you some extra pocket change on a monthly basis. If nothing else, it will be a good learning experience. You have nothing to lose, so why not give it a shot?

How Much Money You Ask?

Some Ebook entrepreneurs lose money in the course of a year while some make hundreds of thousands of dollars. More realistically however is somewhere in between these two points. Many ebook authors make between $5,000 and $20,000 a year.

How to Maximize Ebook Sales

The best way to ensure optimum sales is to constantly promote your ebook. This may mean staying in on weekends and staying up late during the week. Some of the best ways to promote your ebook include buying advertising from large advertising portals such as Google and Yahoo, partaking in link exchanges, writing articles for websites and Ezines, building an information dense website and writing great ebook sales pages. Accomplishing all of this is no minor feat. You should expect to be in product development for between 1-6 months and then the promotional aspect may take another 4-12 months. It’s not necessarily an easy job but as stated above the payoff could be substantial.

Worst Case Scenario

Even if you decide half way through the process that ebook entrepreneurship is not your cup of tea, you will still have written an ebook and be selling it online. That makes you an author; congratulations. Not only will you be an author but your ebook may give you some extra pocket change on a monthly basis. If nothing else, it will be a good learning experience. You have nothing to lose, so why not give it a shot?

1. Be energetic. Make sure that you bring ENERGY to the table. Radio hosts love it when you show enthusiasm on the air. If you’re excited about your message, the listeners will be excited, too—and more inclined to want to learn more about your book.

2. Avoid distractions. Make sure that there are no dogs barking or kids screaming and clutching onto your leg. Turn off your computer and the television and make sure that you switch off your cell phone. Shut yourself into a room where you can have total privacy with no distractions so you can stay focused!

3. Be honest. Always be open and honest with the host. Listeners relate better to people who are an “open book.” Don’t be afraid to be who you really are and say what you really think. Remember that Howard Stern built an empire by being honest with his listeners!

4. Define your message. Before going on the air, know the key points you want to communicate about your book. Make sure you stay “on message” no matter how far off the host’s questions take you. Always bring the answer back to your own key message.

5. Be mindful of your word inflections. Practice saying your main points out loud before your interview. Remember that it is not only what you say, but how you say it. Inflections help keep the listener’s interest.

6. Speak slowly and clearly and make sure that you E-NUN-CI-ATE. You don’t want your words to mush together. If you speak too quickly, the listeners won’t be able to understand you. Make sure to enunciate so that people will stay interested.

7. Have notes handy, but try not to read from them. Know your material cold. Reading your notes or word-for-word answers sounds stiff and rehearsed and you’ll lose your audience. You want to sound as natural as possible so that your message will be more likely to trigger a buying response.

8. If you stumble, stutter, or slip-up during an interview, forget about it and move on. Don’t dwell on your mistakes. Don’t get flustered. Stay on message and you’ll be fine.

9. Don’t get technical or use words that most listeners wouldn’t know. Remember that you are trying to get a large audience to relate to you. Use layman’s terms, if at all possible, and save the four-syllable words for your next game of Scrabble.

10. Smile when you are on the air. If you are physically smiling while you are talking, the listeners will feel it. If you are frowning, they will feel that also. Although the listeners won’t be able to actually see you on the radio, they will be able to “feel” your interest and enthusiasm.

Remember—your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today &ndash we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President

1. Be energetic. Make sure that you bring ENERGY to the table. Radio hosts love it when you show enthusiasm on the air. If you’re excited about your message, the listeners will be excited, too—and more inclined to want to learn more about your book.

2. Avoid distractions. Make sure that there are no dogs barking or kids screaming and clutching onto your leg. Turn off your computer and the television and make sure that you switch off your cell phone. Shut yourself into a room where you can have total privacy with no distractions so you can stay focused!

3. Be honest. Always be open and honest with the host. Listeners relate better to people who are an “open book.” Don’t be afraid to be who you really are and say what you really think. Remember that Howard Stern built an empire by being honest with his listeners!

4. Define your message. Before going on the air, know the key points you want to communicate about your book. Make sure you stay “on message” no matter how far off the host’s questions take you. Always bring the answer back to your own key message.

5. Be mindful of your word inflections. Practice saying your main points out loud before your interview. Remember that it is not only what you say, but how you say it. Inflections help keep the listener’s interest.

6. Speak slowly and clearly and make sure that you E-NUN-CI-ATE. You don’t want your words to mush together. If you speak too quickly, the listeners won’t be able to understand you. Make sure to enunciate so that people will stay interested.

7. Have notes handy, but try not to read from them. Know your material cold. Reading your notes or word-for-word answers sounds stiff and rehearsed and you’ll lose your audience. You want to sound as natural as possible so that your message will be more likely to trigger a buying response.

8. If you stumble, stutter, or slip-up during an interview, forget about it and move on. Don’t dwell on your mistakes. Don’t get flustered. Stay on message and you’ll be fine.

9. Don’t get technical or use words that most listeners wouldn’t know. Remember that you are trying to get a large audience to relate to you. Use layman’s terms, if at all possible, and save the four-syllable words for your next game of Scrabble.

10. Smile when you are on the air. If you are physically smiling while you are talking, the listeners will feel it. If you are frowning, they will feel that also. Although the listeners won’t be able to actually see you on the radio, they will be able to “feel” your interest and enthusiasm.

Remember—your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today &ndash we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President

As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message heard by consumers. But, with different publicity firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?

► Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books on talk radio. A skilled firm knows how to develop an angle from your book that will get you the broadest national exposure. They will know how to write an effective press release that stands out from all the rest. And most importantly, they know how to get a positive reaction from producers that results in a booking. This is the kind of experience that will ensure you get quality media placements.

► Quality Markets. In what markets will you be heard? If you’re paying a firm to obtain media interviews, you don’t want to be booked in markets smaller than top 100. There’s no question that stations in smaller markets have value, but you don’t need to pay top dollar for someone to arrange it for you.

► Quality Stations. What caliber of stations will your interviews take place on? The criteria we use for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you’ll find high-powered and low-powered stations. Obviously, the more power a station has, the morepeople will be listening in. So, if you’re paying for media interviews, your best return on investment will be appearing as a guest on larger stations.

► Guarantee. What sort of guarantee is in place? In the book promotion business, you’ll find some PR firms whose fees are based on performance and others who charge a monthly retainer with no guarantee. Given a choice, your best bet is to work with a performance-based firm as your media placements will be guaranteed.

Hopefully these four factors will help in your search for the right publicity firm.

Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. If you want to hear more about EMSI’s affordable talk radio campaigns, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today &ndash we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President

P.S. We also offer a host of other essential publicity and advertising services, including TV and radio commercials and infomercials. Once we understand more about your book, we can discuss the different options available to create the national buzz that’s so crucial to a successful book campaign.

As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message heard by consumers. But, with different publicity firms out there competing for your business, how do you choose the right one? What factors should you look for and which are the most important?

► Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books on talk radio. A skilled firm knows how to develop an angle from your book that will get you the broadest national exposure. They will know how to write an effective press release that stands out from all the rest. And most importantly, they know how to get a positive reaction from producers that results in a booking. This is the kind of experience that will ensure you get quality media placements.

► Quality Markets. In what markets will you be heard? If you’re paying a firm to obtain media interviews, you don’t want to be booked in markets smaller than top 100. There’s no question that stations in smaller markets have value, but you don’t need to pay top dollar for someone to arrange it for you.

► Quality Stations. What caliber of stations will your interviews take place on? The criteria we use for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you’ll find high-powered and low-powered stations. Obviously, the more power a station has, the morepeople will be listening in. So, if you’re paying for media interviews, your best return on investment will be appearing as a guest on larger stations.

► Guarantee. What sort of guarantee is in place? In the book promotion business, you’ll find some PR firms whose fees are based on performance and others who charge a monthly retainer with no guarantee. Given a choice, your best bet is to work with a performance-based firm as your media placements will be guaranteed.

Hopefully these four factors will help in your search for the right publicity firm.

Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. If you want to hear more about EMSI’s affordable talk radio campaigns, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today &ndash we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President

P.S. We also offer a host of other essential publicity and advertising services, including TV and radio commercials and infomercials. Once we understand more about your book, we can discuss the different options available to create the national buzz that’s so crucial to a successful book campaign.

1. Be real. Present yourself the way that you really are. Don’t put up a false or manufactured front. If an audience perceives you to be fake, your message will fail. Be REAL. Be who you really are.

2. Be sensitive about political views. If you are discussing a controversial political issue, always try to acknowledge that the other side has some good points. Remember that radio audiences are diverse. By “giving and taking,” you will win credibility points with your entire audience.

3. Familiarize yourself with the current news climate. Stay up to date on current events and present yourself as the “expert” on your topic. Don’t be caught unaware about a current or breaking news story that pertains to your book. Projecting yourself as knowledgeable will help to build your credibility with listeners.

4. Tie-in a local angle if at all possible. Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to tie the local area in to what you are saying. For example, if your book is about the economy or real estate, talk about the unemployment rate or real estate values in that particular city. By localizing the message as much as possible, you draw your listening audience in even further, and more importantly, you keep them tuned in and interested in your message.

5. Do NOT use a cell phone. Always make sure to use a secure landline for all of your interviews. Cell phones are unreliable for on-the-air interviews and you stand the chance of getting cut off in the middle of your interview. Obviously, this is a major pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and pace of his show screwed up. If your interview is cut short due to cell phone problems, don’t expect them to put you back on the air or reschedule you.

6. Don’t forget to hit on your key points. Sometimes you can get so wrapped up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your main message. Try to always remember your main focus and don’t get too off-topic.

7. Match your interview pace with that of the radio host. If the host is a “fast-talker,” pick up the pace. If the host’s style is slow and easy, do your best to adapt. By adapting to the host’s rhythm, you’ll develop a better camaraderie with him. The positive rapport between you and the host will keep regular listeners interested in your message.

8. Limit numbers and statistics during your interview. If you have a particular statistic that you think applies very strongly to your message, use it and hammer it home. But be careful…if you throw too many numbers at the audience, you will lose their interest and they will tune out.

9. If you are in the dark about an issue, don’t fake it! If you aren’t familiar with an issue the host brings up or don’t know the answer to a question, don’t be afraid to admit it. You will lose immediate credibility by pretending to know something when you really don’t. On the other hand, your credibility goes through the roof when you are perceived by listeners as being honest.

10. Try to give your interviews an intimate feel. Remember that radio is a one-on-one medium. Talk to the host in a personal and conversational manner, and if there are callers, do the same with them. This will help keep the audience interested and they’ll be more likely to relate to you.

Remember—your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today &ndash we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President

1. Be real. Present yourself the way that you really are. Don’t put up a false or manufactured front. If an audience perceives you to be fake, your message will fail. Be REAL. Be who you really are.

2. Be sensitive about political views. If you are discussing a controversial political issue, always try to acknowledge that the other side has some good points. Remember that radio audiences are diverse. By “giving and taking,” you will win credibility points with your entire audience.

3. Familiarize yourself with the current news climate. Stay up to date on current events and present yourself as the “expert” on your topic. Don’t be caught unaware about a current or breaking news story that pertains to your book. Projecting yourself as knowledgeable will help to build your credibility with listeners.

4. Tie-in a local angle if at all possible. Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to tie the local area in to what you are saying. For example, if your book is about the economy or real estate, talk about the unemployment rate or real estate values in that particular city. By localizing the message as much as possible, you draw your listening audience in even further, and more importantly, you keep them tuned in and interested in your message.

5. Do NOT use a cell phone. Always make sure to use a secure landline for all of your interviews. Cell phones are unreliable for on-the-air interviews and you stand the chance of getting cut off in the middle of your interview. Obviously, this is a major pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and pace of his show screwed up. If your interview is cut short due to cell phone problems, don’t expect them to put you back on the air or reschedule you.

6. Don’t forget to hit on your key points. Sometimes you can get so wrapped up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your main message. Try to always remember your main focus and don’t get too off-topic.

7. Match your interview pace with that of the radio host. If the host is a “fast-talker,” pick up the pace. If the host’s style is slow and easy, do your best to adapt. By adapting to the host’s rhythm, you’ll develop a better camaraderie with him. The positive rapport between you and the host will keep regular listeners interested in your message.

8. Limit numbers and statistics during your interview. If you have a particular statistic that you think applies very strongly to your message, use it and hammer it home. But be careful…if you throw too many numbers at the audience, you will lose their interest and they will tune out.

9. If you are in the dark about an issue, don’t fake it! If you aren’t familiar with an issue the host brings up or don’t know the answer to a question, don’t be afraid to admit it. You will lose immediate credibility by pretending to know something when you really don’t. On the other hand, your credibility goes through the roof when you are perceived by listeners as being honest.

10. Try to give your interviews an intimate feel. Remember that radio is a one-on-one medium. Talk to the host in a personal and conversational manner, and if there are callers, do the same with them. This will help keep the audience interested and they’ll be more likely to relate to you.

Remember—your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today &ndash we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President