Tips To Successfully Promote Your Book On Talk Radio

For nearly two decades, we’ve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some “inside” tips to help you become the kind of guest every host wants to have on his or her show:

1. Be energetic. Make sure that you bring ENERGY to the table. Radio hosts love it when you show enthusiasm on the air. If you’re excited about your message, the listeners will be excited, too—and more inclined to want to learn more about your book.

2. Avoid distractions. Make sure that there are no dogs barking or kids screaming and clutching onto your leg. Turn off your computer and the television and make sure that you switch off your cell phone. Shut yourself into a room where you can have total privacy with no distractions so you can stay focused!

3. Be honest. Always be open and honest with the host. Listeners relate better to people who are an “open book.” Don’t be afraid to be who you really are and say what you really think. Remember that Howard Stern built an empire by being honest with his listeners!

4. Define your message. Before going on the air, know the key points you want to communicate about your book. Make sure you stay “on message” no matter how far off the host’s questions take you. Always bring the answer back to your own key message.

5. Be mindful of your word inflections. Practice saying your main points out loud before your interview. Remember that it is not only what you say, but how you say it. Inflections help keep the listener’s interest.

6. Speak slowly and clearly and make sure that you E-NUN-CI-ATE. You don’t want your words to mush together. If you speak too quickly, the listeners won’t be able to understand you. Make sure to enunciate so that people will stay interested.

7. Have notes handy, but try not to read from them. Know your material cold. Reading your notes or word-for-word answers sounds stiff and rehearsed and you’ll lose your audience. You want to sound as natural as possible so that your message will be more likely to trigger a buying response.

8. If you stumble, stutter, or slip-up during an interview, forget about it and move on. Don’t dwell on your mistakes. Don’t get flustered. Stay on message and you’ll be fine.

9. Don’t get technical or use words that most listeners wouldn’t know. Remember that you are trying to get a large audience to relate to you. Use layman’s terms, if at all possible, and save the four-syllable words for your next game of Scrabble.

10. Smile when you are on the air. If you are physically smiling while you are talking, the listeners will feel it. If you are frowning, they will feel that also. Although the listeners won’t be able to actually see you on the radio, they will be able to “feel” your interest and enthusiasm.

Remember—your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today &ndash we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President

May 4, 2009

Filed under: Custom Essay Service — Tags: , , , , , , — Custom Essay @ 7:55 pm

Tips To Successfully Promote Your Book On Talk Radio

For nearly two decades, we’ve been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some “inside” tips to help you become the kind of guest every host wants to have on his or her show:

1. Be energetic. Make sure that you bring ENERGY to the table. Radio hosts love it when you show enthusiasm on the air. If you’re excited about your message, the listeners will be excited, too—and more inclined to want to learn more about your book.

2. Avoid distractions. Make sure that there are no dogs barking or kids screaming and clutching onto your leg. Turn off your computer and the television and make sure that you switch off your cell phone. Shut yourself into a room where you can have total privacy with no distractions so you can stay focused!

3. Be honest. Always be open and honest with the host. Listeners relate better to people who are an “open book.” Don’t be afraid to be who you really are and say what you really think. Remember that Howard Stern built an empire by being honest with his listeners!

4. Define your message. Before going on the air, know the key points you want to communicate about your book. Make sure you stay “on message” no matter how far off the host’s questions take you. Always bring the answer back to your own key message.

5. Be mindful of your word inflections. Practice saying your main points out loud before your interview. Remember that it is not only what you say, but how you say it. Inflections help keep the listener’s interest.

6. Speak slowly and clearly and make sure that you E-NUN-CI-ATE. You don’t want your words to mush together. If you speak too quickly, the listeners won’t be able to understand you. Make sure to enunciate so that people will stay interested.

7. Have notes handy, but try not to read from them. Know your material cold. Reading your notes or word-for-word answers sounds stiff and rehearsed and you’ll lose your audience. You want to sound as natural as possible so that your message will be more likely to trigger a buying response.

8. If you stumble, stutter, or slip-up during an interview, forget about it and move on. Don’t dwell on your mistakes. Don’t get flustered. Stay on message and you’ll be fine.

9. Don’t get technical or use words that most listeners wouldn’t know. Remember that you are trying to get a large audience to relate to you. Use layman’s terms, if at all possible, and save the four-syllable words for your next game of Scrabble.

10. Smile when you are on the air. If you are physically smiling while you are talking, the listeners will feel it. If you are frowning, they will feel that also. Although the listeners won’t be able to actually see you on the radio, they will be able to “feel” your interest and enthusiasm.

Remember—your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today &ndash we’re looking forward to hearing from you!

Warmest Regards,

Marsha Friedman, President

Filed under: Custom Essay Service — Tags: , , , , , , — Custom Essay @ 10:27 am

Using “Tipping Point” Concepts To Market Your Book

Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book “The Tipping Point”. There’s a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells’s 1996 novel, “Divine Secrets of the Ya-Ya Sisterhood”, to surprising success. When I read that I sat up and took notice. I realized I could use the same concepts to market my first novel, “All I Need to Get By”. You can too! Here’s how.

1.) Write Your Book So It’s “Sticky”

Don’t compromise your artistic integrity, but do ask yourself the hard question: how much will your story appeal to others? When a book is “sticky”, it’s easy to remember. The story stays with people and they want to talk about it and tell others to read it. “Bridget Jones’s Diary” is definitely sticky. So is practically everything that Stephen King ever wrote and all of the Harry Potter books. The topic doesn’t have to be upbeat either. Truman Capote’s “In Cold Blood” was a sensation when it was published despite its grim subject matter. Since I was writing about a family with a powerful father figure I knew a lot of people would connect and see themselves in the characters. What aspect of your book will draw people in?

2.) Be a Salesman

Yes, be a salesman, but not in the way you might think. I’m not talking about being “in your face” like the stereotype of a used car salesman. As Mr. Gladwell points out in his book, it’s the little things that can persuade others. For a writer, that “little thing” is confidence and a strong belief in one’s work. I recently spoke to a writer having a hard time feeling confident about her work. She’s trying to get up the courage to submit a manuscript to agents and publishers but, as I said to her, “How can someone get behind publishing your book if you can’t get behind it yourself?”

People are attracted to a person who stands for something, who believes in what they’re doing. If you can be that person, people will want to buy your book. They’ll know you have something to say. If you’re dealing with low confidence, know that working on improving it is just as important as improving your craft as a writer. After all, no one is going to champion your book the way that you can.

3.) Use Small Groups To Spark Your Big “Epidemic”

In the fertile soil of small groups, word of mouth grows. That’s what happened with “Divine Secrets of the Ya-Ya Sisterhood”. It became a favorite for book groups, especially mother-daughter book groups. Those groups sparked a word of mouth wave that spread like wildfire. As Mr. Gladwell points out, “small, close-knit groups have the power to magnify the epidemic potential of a message or idea”. I explored this concept with some success by contacting book groups across the country and offering to visit them if they read my novel. What groups can you reach out to in order to harness the power of those circles? And how can you fan the flame of your message so it will spread?

One Last Note: Why is all this important? Well, if you’ve gone through all the trouble to write and publish a book, your efforts won’t stand up if you don’t tell people the book is out there. And the concepts offered by Mr. Gladwell are so simple and organic that you may find the whole marketing pill easier to swallow. So take it–it’s good medicine.

May 3, 2009

Filed under: Custom Essay Service — Custom Essay @ 10:41 pm

Using “Tipping Point” Concepts To Market Your Book

Ever wonder how trends get started? As much as we’d like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book “The Tipping Point”. There’s a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells’s 1996 novel, “Divine Secrets of the Ya-Ya Sisterhood”, to surprising success. When I read that I sat up and took notice. I realized I could use the same concepts to market my first novel, “All I Need to Get By”. You can too! Here’s how.

1.) Write Your Book So It’s “Sticky”

Don’t compromise your artistic integrity, but do ask yourself the hard question: how much will your story appeal to others? When a book is “sticky”, it’s easy to remember. The story stays with people and they want to talk about it and tell others to read it. “Bridget Jones’s Diary” is definitely sticky. So is practically everything that Stephen King ever wrote and all of the Harry Potter books. The topic doesn’t have to be upbeat either. Truman Capote’s “In Cold Blood” was a sensation when it was published despite its grim subject matter. Since I was writing about a family with a powerful father figure I knew a lot of people would connect and see themselves in the characters. What aspect of your book will draw people in?

2.) Be a Salesman

Yes, be a salesman, but not in the way you might think. I’m not talking about being “in your face” like the stereotype of a used car salesman. As Mr. Gladwell points out in his book, it’s the little things that can persuade others. For a writer, that “little thing” is confidence and a strong belief in one’s work. I recently spoke to a writer having a hard time feeling confident about her work. She’s trying to get up the courage to submit a manuscript to agents and publishers but, as I said to her, “How can someone get behind publishing your book if you can’t get behind it yourself?”

People are attracted to a person who stands for something, who believes in what they’re doing. If you can be that person, people will want to buy your book. They’ll know you have something to say. If you’re dealing with low confidence, know that working on improving it is just as important as improving your craft as a writer. After all, no one is going to champion your book the way that you can.

3.) Use Small Groups To Spark Your Big “Epidemic”

In the fertile soil of small groups, word of mouth grows. That’s what happened with “Divine Secrets of the Ya-Ya Sisterhood”. It became a favorite for book groups, especially mother-daughter book groups. Those groups sparked a word of mouth wave that spread like wildfire. As Mr. Gladwell points out, “small, close-knit groups have the power to magnify the epidemic potential of a message or idea”. I explored this concept with some success by contacting book groups across the country and offering to visit them if they read my novel. What groups can you reach out to in order to harness the power of those circles? And how can you fan the flame of your message so it will spread?

One Last Note: Why is all this important? Well, if you’ve gone through all the trouble to write and publish a book, your efforts won’t stand up if you don’t tell people the book is out there. And the concepts offered by Mr. Gladwell are so simple and organic that you may find the whole marketing pill easier to swallow. So take it–it’s good medicine.

Filed under: Custom Essay Service — Custom Essay @ 10:28 am

Weakness in Safe List and using Free Reports

Would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? That does not sound right. How can this be?

It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving mail from other members. This is possible because that is one of the conditions of their “safe list” membership.

And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list.

The result: everyone is sending emails to each other but no one is reading them!

It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read.

Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list.

Using Free Reports to Build Your List. Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part &ndash simply because others are willing to do so for you!

May 2, 2009

Filed under: Custom Essay Service — Tags: , , , , , , , , , , , , , , , , , — Custom Essay @ 7:49 pm

Weakness in Safe List and using Free Reports

Would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? That does not sound right. How can this be?

It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving mail from other members. This is possible because that is one of the conditions of their “safe list” membership.

And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list.

The result: everyone is sending emails to each other but no one is reading them!

It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read.

Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list.

Using Free Reports to Build Your List. Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part &ndash simply because others are willing to do so for you!

Filed under: Custom Essay Service — Tags: , , , , , , , , , , , , , , , , , — Custom Essay @ 7:29 am

Myths about Selling

Your online commercializing conflict will include a number of dissimilar methods in different arenas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisings, sponsor lists and newssheets, circulate press handouts, and much more. Keep in mind, though, that when you are first commencing, it is vital that you concentrate on one facet of your merchandising crusade at a time and elevate it to its fullest degree before proceeding on to the next.

It is more effective to slowly become profitable by concentrating on one event at a time, than to hardly be gainful because you are attacking all of the events halfhearted.

Broaden and spend little sums of money on advertisement for the first time. If you apply a conservative approach, you will not be exhausted financially if an ad doesn’t return the sales you were going for. Just keep trying out advertisements as your fund permits until you discover the one that works most effective; then you can roll it out and be positive that you are going to earn money rather than lose it!

If you have a lot of contest, state that you will respect all of your competitions’ vouchers and/or rebates; use “their” advertisement to your advantage.

An antique problem in business sector is accumulating final payment for services delivered. As a business possessor, you need to be tended for “difficult” customers and “mooches” by exercising such matters as…

In your contract or sales arrangements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

Compose form letters to be used for accumulating the remainder. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that you’ll be turning their account over to a collection authority (or taking them to small claims court).

The third letter should not be sent until 45 days after the payment is late. And of course, never bluff. If you say you will turn it over to a collection agency, do so.

The best way to protect yourself is to take payment thru credit card. State to your customer that you will bill their credit card one third of the entire cost as an initial down payment, another third just after you have passed the 50% closing period, and the final third on delivery. Or use the two-payment system – half at the introduction of the task and the balance upon completion.

One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.

DO NOT STEAL. IT IS NOT WORTH IT.

May 1, 2009

Filed under: Custom Essay Service — Tags: , , , , , — Custom Essay @ 3:53 pm

Myths about Selling

Your online commercializing conflict will include a number of dissimilar methods in different arenas of the Internet. You may have a web site, use an auto responder, post classified ads, post articles, place banner advertisings, sponsor lists and newssheets, circulate press handouts, and much more. Keep in mind, though, that when you are first commencing, it is vital that you concentrate on one facet of your merchandising crusade at a time and elevate it to its fullest degree before proceeding on to the next.

It is more effective to slowly become profitable by concentrating on one event at a time, than to hardly be gainful because you are attacking all of the events halfhearted.

Broaden and spend little sums of money on advertisement for the first time. If you apply a conservative approach, you will not be exhausted financially if an ad doesn’t return the sales you were going for. Just keep trying out advertisements as your fund permits until you discover the one that works most effective; then you can roll it out and be positive that you are going to earn money rather than lose it!

If you have a lot of contest, state that you will respect all of your competitions’ vouchers and/or rebates; use “their” advertisement to your advantage.

An antique problem in business sector is accumulating final payment for services delivered. As a business possessor, you need to be tended for “difficult” customers and “mooches” by exercising such matters as…

In your contract or sales arrangements, state the interest rates and late fees that will be assessed if payment is not received within 30 days of completion.

Compose form letters to be used for accumulating the remainder. There should be three letters in total — one after the payment is ten days late, another after twenty days, and a third that lets the client know that you’ll be turning their account over to a collection authority (or taking them to small claims court).

The third letter should not be sent until 45 days after the payment is late. And of course, never bluff. If you say you will turn it over to a collection agency, do so.

The best way to protect yourself is to take payment thru credit card. State to your customer that you will bill their credit card one third of the entire cost as an initial down payment, another third just after you have passed the 50% closing period, and the final third on delivery. Or use the two-payment system – half at the introduction of the task and the balance upon completion.

One more thing. You are free to use this article on your website provided that it stays unaltered and the links in the resourcebox is live, search-engine friendly links.

DO NOT STEAL. IT IS NOT WORTH IT.

Filed under: Custom Essay Service — Tags: , , , , , — Custom Essay @ 7:32 am

Webmasters Improve Your Adsense Earnings, Monetize Income

Webmasters who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

April 30, 2009

Filed under: Custom Essay Service — Tags: , , , — Custom Essay @ 6:47 pm

Webmasters Improve Your Adsense Earnings, Monetize Income

Webmasters who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

Filed under: Custom Essay Service — Tags: , , , — Custom Essay @ 7:56 am
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